By Sarah Salovaara July 29th, 2013
Pegging the next big self-distribution platform is a bit like engaging in an oversized whack-a-mole bout. The field evolves at a lighting pace, each offering threatening to eclipse the spotlight of its predecessor. The first three months of this year alone saw the launch of Reelhouse, Chill, Yekra, and Vimeo on Demand. The latter has already proven itself as a viable alternative within the VOD umbrella, with the exclusive digital release of Some Girl(s) on June 28, the same day it surfaced in New York and Los Angeles theaters. But even if your film doesn’t feature a Hollywood heartthrob with negligible range, there are a few good reasons to consider uploading and pricetagging it at Vimeo on Demand, the first of which is sheer accessibility. Vimeo on Demand is available to anyone and everyone: the only hoop to jump through is a $200 yearly “Pro” membership. From there, you are able select your price point (.99 cents and up), and sell it wherever you please. You can peddle it on Vimeo, capitalizing on the video sharer’s built in audience, or promote it over at your own site. You keep 90% of the profits, while Vimeo handles the deliverables. Not half bad.
As Vimeo on Demand’s portfolio expands in the wake of its SXSW launch, the service recently netted another exclusive, albeit under the radar, title. Perhaps the most arresting film at the 2013 Tribeca Film Festival, Sean Dunne’s Oxyana was released on Vimeo on Demand in early July with relatively little fanfare. An atmospheric and searing portrait of OxyContin addiction in Oceana, West Virginia, Oxyana is an essential probe into the American nightmare. The town’s residents—80% of which are hooked on the prescription pill—are fully aware of the vicious cycle of despondency that propels their collective habit. Their only bid to get clean is to muster the courage to leave the once booming mining town, which no one—not even the good doctors—can seem to accomplish, making Oxyana all the more engrossing and tragic. It’s available for rent for $3.99, and to own for $7.99. Go watch it, and give Vimeo on Demand a shot. Trailer below or full film here.