Endless Content Forever
Reality, Independent, 11-Apr-2023
Through her mid 20’s, a depressed YouTuber makes bleak videos while becoming lost in the never-ending stream of internet culture. Jacob Gregor directs “Endless Content Forever,” a brutally honest depiction of our times, an overstuffed, contemptuous collage of an excessively online society. Sam reckons with the desire to express herself, or gain notoriety, through her YouTube channel of raunchy ASMR videos, but it’s tempered by the awareness that everyone else is looking for the same release. Here we have a scarily accurate catalog of the real-life internet from the past five years — it seems that nearly every meme, trend, hot take, socio political viewpoint, and piece of digital noise has been captured and placed in narrative form, fictionalized but more than plausible. Predictably, Sam’s friend, Ryan, is also in the content game, producing a series of fast food and movie reviews, and both face their fears of pointlessness and irrelevance on a daily basis. Playing Sam, Maddie Daviss holds the disintegrating vision together, particularly in scenes where she exhibits the most vulnerability and self-doubt. It’s a film about the near impossibility of engaging earnestly with the modern world, a pitch black satire on the technological chaos and fragmentation of the modern era. “If you don’t kill yourself today, come on down and get some Wendy’s” -KA. Director, Editor: Jacob Gregor. Cast: Maddie Daviss, Jacob Gregor, Ian Erickson, Brandon Daley, Matt Calhoun. DP: Nicholas Emmanuele. Producers: Jacob Gregor, Bryant King. Animation: Arby.